My journey into graphic design didn’t start with software or aesthetics - it started with curiosity about why some designs work and others don’t. Early on, I realized that good design isn’t just about looking nice; it’s about communication, psychology, and results. That curiosity pushed me beyond surface-level visuals into understanding how design influences attention, decisions, and conversions.

Over time, I gravitated toward marketing-focused design, especially emails and ad creatives. I noticed a gap: many brands had beautiful visuals but struggled to turn those visuals into measurable growth. I began studying marketing strategy, user behavior, and conversion principles, then applying them directly to my designs. The shift was clear - my work wasn’t just being admired; it was driving action.

Today, I work primarily with E-commerce and DTC brands, designing conversion-led emails and ad creatives built to support real business goals - from increasing clicks and engagement to driving revenue. My approach blends design, strategy, and performance thinking, ensuring every visual has a purpose. So far, my email designs alone have contributed to $70K+ in revenue for brands, reinforcing my belief that design should always earn its place.

At the core of my work is a simple philosophy: design should sell, support, and scale. I don’t design for vanity metrics or trends - I design to help brands communicate clearly, connect with their audience, and grow sustainably.